Asetek Racing
Asetek Racing at SimRacing Expo Charlotte 2026
SimRacing Expo Charlotte is excited to welcome Asetek Racing as one of the leading exhibitors at the premier North American sim racing event. Taking place May 22-24, 2026, at the Charlotte Convention Center during Memorial Day Weekend, visitors will have the exclusive opportunity to experience the complete range of premium sim racing hardware from this Danish manufacturer firsthand.
From Cooling Innovation to Sim Racing Excellence
Founded in 1997 by André Eriksen, the parent company established itself as a global leader in mechatronic innovation. Originally disrupting the PC cooling market with the groundbreaking VapoChill technology, the company produced over 10 million liquid coolers for major OEMs worldwide. This expertise in precision engineering and large-scale manufacturing laid the foundation for entry into the simulation hardware market.
In 2021, the company launched its sim racing division as Asetek SimSports, immediately making waves with the introduction of the revolutionary Invicta Pedals featuring hydraulic brake technology. The brand has since evolved and recently rebranded to Asetek Racing, reflecting continued growth and commitment to the sim racing community.
Four Product Lines for Every Racer
Asetek Racing offers four distinct product lines designed to meet the needs of racers at every skill level:
Initium Line
The Initium line makes real racing more accessible with modular, upgradeable gear built for racers beginning their sim racing journey. The Initium Direct Drive Wheelbase delivers 5.5 Nm force-feedback with a 14-bit encoder, capturing every 0.022° of wheel movement. The Initium Pedal Set features track-grade materials and advanced hall sensor technology for consistent control.
La Prima Line
Designed for racers ready to take the next step, La Prima products feature upgradeable and adjustable components. The La Prima Direct Drive Wheelbase offers 12Nm torque with a premium 22-bit encoder and 0.000085-degree resolution, translating to approximately 4,000,000 steps per revolution. La Prima Pedals incorporate proprietary M.L.C.P.C. brake pedal technology for adjustable hardness and consistent braking feel.
Forte Line
The Forte Line targets enthusiasts and professionals seeking superior quality and immersive experiences. The Forte Direct Drive Wheelbase delivers 18Nm torque with customizable LED strips. Forte Pedals add a throttle spring for precise input control alongside adjustable LED lighting. The recently launched Forte Formula Pro Steering Wheel combines RaceView display technology with extensive customization in a lightweight build.
Invicta Line
Representing the pinnacle of simulation hardware, Invicta products deliver ultimate realism. The Invicta Direct Drive Wheelbase produces 27Nm torque, making it the most powerful option available. Invicta Pedals stand out with their hydraulic brake cylinder and specialized pedal face plates designed for use with sim racing shoes, providing authentic racing sensations.
Asetek Racing Complete Product Categories
Direct Drive Wheelbases
All wheelbases feature precision-engineered force-feedback motors constructed with aluminum and steel components. Advanced encoder technology ensures smooth, detailed racing experiences across all product lines, from entry-level to professional grade.
Sim Racing Pedals
The pedal range spans from accessible floor-mountable options to premium hydraulic systems. Each set utilizes high-quality sensors and adjustable components, allowing racers to customize pedal feel and response to match individual preferences and driving styles.
Steering Wheels and Button Boxes
The modular steering wheel ecosystem features interchangeable button boxes, enabling seamless transitions between racing disciplines. Both GT Button Boxes and Formula Button Boxes offer extensive customization through the RaceHub software, accommodating rally, drifting, touring, Formula, and endurance racing categories.
Bundles and Complete Setups
Pre-configured bundles combine steering wheels, wheelbases, and pedals for complete racing solutions. The popular La Prima Bundle provides an excellent starting point for racers seeking quality hardware with future upgrade potential.
Quick Release Systems and Accessories
Universal Quick Release Adapters allow mixing preferred hardware components across different manufacturers. Additional accessories include throttle footrests, pedal plates, and sim racing boots designed specifically for optimal pedal control.
Upgrade Kits
Rather than replacing entire systems, racers can enhance existing products through targeted upgrade kits. This modular approach extends product lifespan while improving performance as skills develop.
Cockpits and Mounting Solutions
Engineered for strength and stability, cockpit solutions provide professional-grade mounting platforms for complete sim racing setups, ensuring rigid installations that maximize hardware performance.
Spare Parts
Comprehensive spare part availability ensures long-term product support, keeping racing setups running smoothly with reliable replacement components when needed.
RaceHub Software Integration
Every hardware purchase includes access to Asetek Racing RaceHub, the central calibration and customization software. RaceHub enables detailed adjustments to pedals, wheelbases, and steering wheels within seconds. All settings save automatically in Erasable Programmable Read-Only Memory (EPROM), eliminating reconfiguration before races. This comprehensive software allows customization down to the smallest detail, significantly impacting simulator performance.
Racing Heritage and Real-World Expertise
The company’s motorsport credentials extend beyond hardware manufacturing. Founder and CEO André Eriksen competed in go-karting and formula racing, while his son Valdemar currently races in GT3 and LMP3 categories. This real-world racing experience directly influences product design philosophy and performance characteristics.
The team fields competitive entries in endurance racing, including LMP3 competition where they regularly achieve podium finishes and track records. Professional racing drivers, including Formula 1 competitors, provide technical feedback that shapes product development.
Experience Asetek Racing at SimRacing Expo Charlotte
Visitors to SimRacing Expo Charlotte 2026 will have hands-on access to the complete product range. Test the responsiveness of direct drive wheelbases, experience the authenticity of hydraulic pedals, and explore the customization possibilities of modular steering wheels. Knowledgeable representatives will be available to discuss product specifications, compatibility considerations, and upgrade paths.
Charlotte provides the perfect backdrop for this premiere, coinciding with NASCAR’s Coca-Cola 600 during Memorial Day Weekend. The city serves as home to 17 NASCAR teams and numerous motorsport facilities, creating an atmosphere where virtual and real racing intersect.
For racers seeking premium simulation hardware backed by precision engineering, extensive racing pedigree, and comprehensive software integration, the booth promises an unforgettable experience. Whether starting a first racing setup or upgrading to professional-grade equipment, the team stands ready to guide every visitor toward their perfect racing configuration.
Visit Asetek Racing at SimRacing Expo Charlotte 2026 and discover why thousands of sim racers worldwide trust this Danish manufacturer for their most critical racing equipment.
