SimGear

Who is SimGear?

SimGear is a U.S.-based designer and manufacturer of premium racing simulators and the proprietary RaceVMS™ (Venue Management Software) platform, engineered to power the next generation of simracing entertainment for businesses around the world. With a focus on commercial-grade hardware, arcade-ready operation, and customer engagement tools, they help businesses transform racing experiences into scalable, revenue-driving attractions.

History

Founded 10 years ago by a team of simracing & motorsport enthusiasts, the company was built around one guiding principle: drive the industry forward by making simracing profitable and easy to operate for businesses.

At the core of every installation is our powerful RaceVMS™ software suite, purpose-built for commercial operators. RaceVMS™ empowers venue owners with intuitive touchscreen operation (no keyboards), self-registration and online scheduling, effortless admin control, and the ability to monitor analytics. With turnkey payment solutions including cashless, credit card, and tap-to-play integration, we help deliver a seamless guest experience, whether staffed or self-serve.

For customers, the SimGear experience extends beyond the seat. Engage your audience with Global and Local Leaderboards to drive competition, gamified achievements, and exciting re-marketing tools for special deals, coupons, and more. Take advantage of all RaceVMS™ has to offer, with custom branding options and the ability to thrill customers long after their first race, driving loyalty, repeat visits, and new marketing opportunities for the operator.

Their systems are trusted by venues and brands worldwide, from Family Entertainment Centers like Andretti Indoor Karting & Games, to automotive icons like Mercedes-Benz, who rely on our simulators for experiential marketing and VIP events. Our simulators have undergone testing & development to meet the demands of high-traffic venues, with unmatched reliability, comprehensive support, SimGear delivers a solution that’s as durable as it is dynamic.

Built for Your Business. Crafted for Your Customer Experience.

Take a look at some of the real world commercial applications, featuring examples of Simulator Solutions:

Mercedes-Benz Event Activation Application Case Study | Andretti Indoor Karting & Games Case Study